About Us

About Us

Welcome to SAA Clothing – Where Acceptance Meets Style

At SAA Clothing, our journey as a family inspires every design. We believe that clothing can be more than just what you wear, it can be a symbol of acceptance, inclusion, and community.

Our Story

I became a dad at 27, ready for all the adventures parenthood would bring. But when my first son, Jude, was diagnosed with autism at two years old, I realised my journey as a father would be very different from what I’d imagined. Three years later, my youngest son, Tommy, was also diagnosed as autistic.

Through the highs, lows, laughter, and challenges of the past 16 years, I’ve dedicated my life to advocating for both of them. In 2015, I started the Stories About Autism blog to share our daily life. What began as a personal outlet quickly grew into a global community of over a million people, connecting to feel less alone, learn more about autism, and support one another.

Why We Started SAA Clothing

In December 2023, SAA Clothing was born from a simple but powerful idea:
To spread awareness and acceptance of autism, and neurodivergence, while providing meaningful, sensory-friendly clothing for our community.

What Makes Us Different:

  • Sensory-Friendly Fabrics: Soft, itch-free materials designed with comfort in mind.

  • Inclusive Messages: Each collection spreads powerful messages like Love Needs No Words, Different Not Less, and We All Think Differently.

  • Purpose-Driven Design: Every item is crafted to spark conversations and build connections

  • A Team That Truly Understands: Everyone who works for SAA Clothing is either neurodivergent or a parent/carer of someone who is. We don’t just talk about acceptance, we live it.

More Than Just a Brand – We’re a Movement

SAA Clothing is more than apparel; it's advocacy. Our designs are worn by people around the world as walking messages of acceptance and inclusion.

  • Worn with pride, designed with purpose.

  • Supporting autism awareness and neurodiversity every step of the way.

Join our movement and share your story with us.

Our Shop – A Space for Community & Connection

As our community grew, so did our need for a bigger space. We opened our local shop to bring people together, showcase our designs, and provide a space for families to connect.

Inside Our Shop:

  • Calming Sensory Room: A quiet space for families needing a break.

  • Parent & Carer Support: Our staff are parents or carers of neurodivergent individuals, providing genuine understanding and support.

  • Community Hub: A place to share stories, connect, and celebrate inclusion.

Thank You for Being Part of Our Story

Every order supports our mission to make the world more inclusive, and we're just getting started. Together, we can celebrate neurodiversity, spread awareness, and make a difference, one hoodie at a time ❤️